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Suits plus Creatives: A Guide for Collaborating and Communicating Across the Advertising Agency Divide

is intended for educators, students, and professionals active in the teaching, study,

or practice of any aspect of the marketing, marketing communications, and advertising professions.

 

The descriptions of processes and problems, the solutions presented, and the exercises for building understanding and skills are all intended to result in improved collaboration across agency disciplines, with the result of more well-prepared students, more effective marketing and advertising, and more satisfied clients and employees. ​

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