BRAND/MARKETING STRATEGIST • CREATIVE DIRECTOR/ART DIRECTOR • DESIGNER • PAINTER • PHOTOGRAPHER • PODCASTER • WRITER/AUTHOR/SPEAKER
Triton Stormwater Solutions
Situation:
A newly created company offering an innovative product system for stormwater management needed to create awareness for their products in the commercial construction market.
Solution:
Analyzed, planned, and developed an integrated launch campaign to prove Triton's product feature and benefit claims, and position their advantages over the more established competition. Launched campaign at a major national trade show, with supporting website, testing videos,and print. Provided creative direction and art direction including identity (re)design, theme and tagline writing, trade show booth graphics, and video art direction.
Results:
Triton Stormwater Solutions was awarded contracts with residential developers, and national retailers including Wal-Mart.