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BRAND/MARKETING STRATEGIST • CREATIVE DIRECTOR/ART DIRECTOR • DESIGNER • PAINTER • PHOTOGRAPHER • PODCASTER • WRITER/AUTHOR/SPEAKER
Radding_073015-2_merged_0001_NWA Raise the Roof
Grand Opening Events at DTW
Situation:
A new terminal at Detroit Metro Airport required multiple grand opening events for multiple constituencies. The responsible authorities included Detroit airline management, Minneapolis airline management, and Wayne County government.
Solution:
Creative direction, art direction, and layout design for all elements for multiple grand opening events for a new terminal at Detroit Metro Airport.
Managed the approvals by building consensus with company and county government stakeholders in multiple locations including Detroit and airline corporate headquarters in Minneapolis.
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