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ACDelco Spark Plug Brochure and Poster

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Situation:
Launch campaign for the newest spark plug technology and products. However, the client had a limited budget for the product launch.

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Solution:
Conducted research, including personal interviews with installers and consumers, to reveal that automotive repair shops and installers, and the general public, were unaware of current technology, and the appropriate applications for each of the ACDelco spark plug line of products. 

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Creative direction, photo art direction and retouching, layout design, and illustration for a double-gatefold brochure to create awareness among both installers and the public so as to position upcoming products as continuing a tradition of innovation, and essential for the high-tech vehicles of today and tomorrow. The inside spread poster was used as a customer waiting room point of sale display.

Results:
Increased awareness and consideration of ACDelco spark plug products in general and the latest high-tech products in particular.

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