JOSEPH B. RADDING

ACDelco Systems

Guide

Situation:

Auto repair shops faced increasing customer skepticism of automotive repair recommendations.

Solution:

Concept, creative and art direction, and project management for point of sale guide used to visually explain the interrelated parts of automotive systems affected by needed maintenance and repair.

Results:

Improved customer understanding and approval of repair and maintenance procedures, improved brand loyalty, and installer requests for multiple reprintings

of guide.