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ACDelco Systems

Guide

Situation:

Auto repair shops faced increasing customer skepticism of automotive repair recommendations.

 

Solution:

Concept, creative and art direction, and project management for point of sale guide used to visually explain the interrelated parts of automotive systems affected by needed maintenance and repair.

 

Results:

Improved customer understanding and approval of repair and maintenance procedures, improved brand loyalty, and installer requests for multiple reprintings

of guide.

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