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Hino Truck

Catalog

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Situation:

Hino was generally considered only for purchases for businesses' delivery use, but wanted to expanded their offerings for other business uses. Previous catalogs and sales brochures showed trucks photographed only in white background studio.

 

Solution:

Concept and creative direction, photo art direction, and layout design for a catalog that visually demonstrated the wider range business applications for the Hino line of trucks, showing trucks in use on location.

 

Results:

Increased awareness and consideration of Hino Trucks for more business applications. 

© 2015 by Joseph B. Radding

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