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BRAND/MARKETING STRATEGIST • CREATIVE DIRECTOR/ART DIRECTOR • DESIGNER • PAINTER • PHOTOGRAPHER • PODCASTER • WRITER/AUTHOR/SPEAKER
ACDelco Product Launch Campaign
Situation:
Independent auto repair shops were installing ACDelco parts only on GM vehicles.
Solution:
Creative and art direction for ACDelco product launch campaign visually positioning ACDelco products as the quality option for all makes and models of vehicle.
Results:
Increased awareness of ACDelco products, increased ordering and stocking of ACDelco parts in independent auto repair shops.
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